Spotify Premium users will get to go a little deeper, with access to additional insights about their year in listening. You can guess, then check, how many total minutes you streamed, explore the number of new artists you discovered, your most-played songs and artists, and your top genres and then share your results to your Instagram, Twitter and Facebook with a personal Wrapped share card. Wrapped is a customised, interactive experience based on the music you’ve listened to this year. “This year, we’re treating it less like a campaign and more almost like an editorial platform, for us to come out with our totally distinctive voice and let people have a moment of celebration, laughter, and levity at the end of a long year.Relive your year in music with Spotify Wrapped 2018, a collection of the music and podcasts that formed your personal soundtrack in 2018. “In previous years we were building up the campaign,” Alex Bodman, global creative director at Spotify, told Wired. They still focus on odd behaviors, such as naming the top three yodeling playlists, and irony, like the engagement party playlists with the song “Talk You Out Of It.” The results also included podcast listening stats this year. The result is 350 ads, many of them specific to a geographic region. The theme for 2018 is Overshared, where users can voluntarily submit their own year-end stats for inclusion. The Wrapped promotional campaign is taking a slightly different tactic this year.
Ariana Grande was the leading female artist and Imagine Dragons was the top group. The rest of the top performers were Post Malone, XXXTentacion, J Balvin, and Ed Sheeran. His single “God’s Plan” was the top track and Scorpion was the most-streamed album. Second, it has opted to promote its platform for another year with the Wrapped promotional campaign of advertisements sharing unusual or funny data points from its listeners.ĭrake was the most-streamed artist on Spotify in 2018 for another year. First, the streaming service shared its top performers of 2018. Spotify is closing out the year by sharing statistics.
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